You built a personal website. Now you want the people who look at your LinkedIn to find it. The catch is that LinkedIn doesn't give you one obvious "website" spot on your profile. There are several, and each one gets seen by a different kind of visitor.
This guide covers five places to put your link, how to set each one up, and how to check that it's actually visible. LinkedIn moves buttons around from time to time, so if a label looks slightly different on your screen, look for the closest match.
Before you start: get a clean URL
Long, messy links look like spam and are hard to remember. Before you paste anything into LinkedIn, make sure your site has a short, readable address:
yourname.comif you own a domaincraftedbio.com/yournameif you use CraftedBio- A short username-style URL on whatever platform you use
Open the link in a private browser window first to confirm it loads and isn't password-protected or set to draft.
1. Contact info (the official website field)
This is the most "proper" place for your link, and the one recruiters who are already interested will check.
How to add it:
- Go to your profile and click Contact info under your name and headline.
- Click the pencil icon to edit.
- Find the Website section and choose to add a website.
- Paste your URL and pick a type. Portfolio or Personal both work well.
- Save.
Who sees it: people who click into your contact details, usually someone already considering you.
Watch out for: visibility settings. Some contact details can be limited to your connections. Check how your profile looks to someone who isn't connected to you (see the last section of this guide).
2. The Featured section (the most visible spot)
Featured sits near the top of your profile and shows a preview card with an image and title. For most people, this is where a personal website gets the most clicks.
How to add it:
- On your profile, find the Featured section. If you don't have one, use Add profile section and look for Featured, usually under the recommended options.
- Click the + and choose Add a link.
- Paste your website URL. LinkedIn pulls in a preview image and title from your site.
- Edit the title and description so they say something specific, then save.
Make the card count. The default title is often just your site's name. Change it to something that tells people why they should click:
| Weak | Better |
|---|---|
| "Jordan Lee" | "My portfolio: 3 product design case studies" |
| "Personal website" | "Projects, writing and a 1-minute intro video" |
| "Home" | "What I built at my internship (with screenshots)" |
If you can, drag the website card to the first position in Featured. The first card gets the most attention.
Tip: the preview image comes from your website's social sharing image. If the card shows a blank or odd image, check your site's preview settings. On CraftedBio, your published page generates a preview automatically.
3. Your headline and About section
Your headline shows up almost everywhere on LinkedIn: in search results, next to your comments, and in connection requests. LinkedIn doesn't turn a URL in your headline into a clickable link, but a short mention still tells people there's more to see.
Keep it light. One option:
Marketing student @ State University · Content & social · Portfolio in Featured ↓
In your About section, end with a line that points to your site:
Want to see the work? My portfolio has full case studies, photos and a short video intro: craftedbio.com/yourname
Text in About isn't always a clickable link, so this line works best alongside the Featured card, not instead of it.
4. Inside Experience and Projects
Each role in your Experience section and each entry in Projects can have media attached, including links. This is a great place for specific pages, not just your homepage.
How to add it:
- Click the pencil icon on a role or project.
- Look for Media or Add media, then choose Add a link.
- Paste the link to the relevant part of your site (for example, a project write-up) and give it a clear title.
- Save.
Now someone reading about your internship can click straight through to the screenshots, results and story behind it. If your site has one page per project, link each one here. If it's a single page, link your homepage on your most important role.
5. A custom button (if you have it)
Some LinkedIn accounts, typically those with LinkedIn Premium, can add a custom button near the top of the profile that links to a website. If you see an option for it in your profile's intro section, it's worth using. Set the button text to something like "Visit my website" or "View portfolio."
If you don't see this option, skip it. The Featured section does most of the same job for free.
Check that people can actually see it
After adding your link, check your profile the way a stranger would:
- Click View profile as or open your public profile in a private browser window while signed out.
- Confirm the Featured card appears and opens your site.
- Open Contact info and check whether the website is visible.
- Click every link on a phone. Many recruiters browse LinkedIn on mobile.
If something doesn't show up, go to Settings, then Visibility, and review your public profile and contact info settings.
Get people to click
Adding the link is half the job. A few ways to drive traffic to it:
- Mention it in posts. When you share a project or milestone on LinkedIn, say "Full write-up on my site, link in Featured."
- Use it in messages. When you reach out to a recruiter or alum, include the link with a one-line reason to open it: "Here's a quick overview of my work, including the project I mentioned."
- Keep the site and profile consistent. If your headline says "data analyst," your website should lead with data work too. Mismatched stories confuse people.
- Update both together. New project on your site? Add a Featured card or a post about it on LinkedIn the same week.
Common mistakes
- Linking a broken or draft site. Always test signed out, in a private window.
- Using a raw, long URL as the card title. Rename it.
- Burying it. A link only in Contact info gets far fewer clicks than one in Featured.
- Linking to a site that repeats your LinkedIn word for word. Your site should add something: projects, visuals, video, the story behind your choices. If you're not sure what to include, our guide on turning your résumé into a personal website walks through it.
Quick checklist
- Short, clean URL that loads in a private window
- Added in Contact info, with type set to Portfolio or Personal
- Featured card with a specific title, in the first position
- A pointer in your headline or About section
- Project or role-specific links in Experience and Projects
- Checked as a signed-out visitor, on a phone
Don't have a site yet?
If you're adding a link to LinkedIn, you need something worth linking to. With CraftedBio, you upload your résumé and get a personal website in about 90 seconds, then an AI co-writer helps you fill in the stories behind each role. You'll get a craftedbio.com/yourname link that fits neatly in your Featured section. It's free to start.